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Bing Search Tests Green Official Site Label/Badge

Bing is testing a green official site label or icon on some of its search result snippets. We’ve seen the “official site” title added to some search results in the past, but now there is this form of verification badge being added.

Here is a screenshot from Shameem Adhikarath as he posted on Twitter – notice the green badge, when you hover your mouse over it, it says “official site.”

click for full size

Here is a screenshot from Frank Sandtmann on Mastodon:

click for full size

Here are more screenshots:

Here is the old label we previously covered:

click for full size

Also, Google Ads was testing advertiser verification labels.

Bing is also testing a verified label as we just covered.

Forum discussion at Twitter and Mastodon.

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